An early version of a manuscript has been discovered amongst the archives, so here it is with a particular relevance today in defining the game boundaries of a management team, wherein products survive, markets evolve and firms grow. As players, management adapt to their environment and adopt new strategies just like a family of geese […]

Using company data, compiled a minimax/maximin payoff matrix for international client to assist management on a second brand strategy in the EU. Provided a strategic overview coupled with a detailed NPV statistical analysis and risk-on profile on the likely impact of increased obesity rates amongst age cohorts for medical group. Prepared high level executive memo […]

MEMO Re: Apple Inc: Play not to lose: Minimax strategy Dear Ms Ahrendts Congratulations on your recent appointment. We have been commenting on Apple for a number of years in this Blog, and from the perspective of game theory. You should challenge everything about the data – market share figures, consumer loyalty and the source […]

In our previous Blog entries, on the smartphone and tablet market, we referred to the market as a game, G. In G a new phenomenon has occurred, created by a convergence of technology coupled with rational consumers asking: is the iPhone5 = a mini iPad or is the new iPad mini = iPhone6? This line […]

Europe is in the long game of a United States of Europe and the Greek crisis is one sub-game in the time continuum, but the sub-game to watch in order to define a Nash Equilibrium is a Euro currency crisis…such a crisis has not happended although the Euro at May 2012 is devaluing against Sterling and US dollar.  I had […]