A Nudge Too Far: Are You Ready for the Future?

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Using audience participation games Patrick will be addressing business audiences in both Singapore (March 3rd) and Hong Kong (March 6th) on the theme of the digital self and data patterns. Building on a series of behavioural economics anecdotes and real examples from game theory he will present a critical review of game theory and behavioural tools as applied to (i) algorithms and data patterns, and (ii) predicting individual behaviour from patterns. The presentation will introduce the nudge phenomenon of assessing rational behaviour by discovering individual patterns and analysing the information content of data patterns. The audience participation games will be framed by asking: ‘are you ready for the future?’

Information and registration contact: connect@mbsw.edu.sg

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