Kaelo v2.0 is an e-learning tool to application of many economic concepts and is used in the Manchester Worldwide MBA programme. It has developed in many areas especially with a new approach to signalling and the link between signals inherent in business video clips and share performance. A commercial version, Kaelo v3.0, will be constructed in 2008 tofocus on game dynamics, on signalling as a concept and on its application as a measuring tool for investment analysis.