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  • Soft Law: Google & The Coffice

    The EU regulators should settle the long running case[1] against Google. They should present Google with the opportunity to amend any alleged or putative anti-competitive practices. Markets are evolving eco-systems – contest, combat and scramble market systems[2] – and new markets are created by technology. The challenge for the law is how to handle technology…

  • Memo to Ms Ahrendts

    MEMO Re: Apple Inc: Play not to lose: Minimax strategy Dear Ms Ahrendts Congratulations on your recent appointment. We have been commenting on Apple for a number of years in this Blog, and from the perspective of game theory. You should challenge everything about the data – market share figures, consumer loyalty and the source…